As physics says every action has an equal and opposite reaction. For entrepreneurs, this can be paraphrased into a business adage.
“Every extra step will have an increasing and negative reaction”
It’s commonly said that simple products are often the best, this mainly refers to physical products.
In the world of the tech-entrepreneur our product must be simple to use!
In a literal sense, steps should be a tool to minimize the effort required to move upwards. Imagine a 1m (3ft) high step, it would be pretty hard to use, now imagine 100 steps in order to get to the same spot. If there are too many steps though, it becomes more a hinderance than a useful tool.
This translates to a tech startup: If you can make it take one click to sign up instead of four. Do it!
I spent a meeting yesterday focused entirely on simplifying the sign up and usage steps of our product. It will mean completely restructuring our product but our customers will have to do less, to achieve more. An essential part of a great product in my eyes.