Bryce York – The ‘Measure Your Marketing’ Guy

Bryce York – Developer + Marketer
Bryce York The ‘Measure Your Marketing’ Guy

Certified Digital Marketer

Bryce York is a Serial-Founder with a background in Product, Digital Marketing & Software Development.

Over the past several years, he’s worked on projects for some of Australia’s largest public companies and on high-impact projects such as teaching kids (10-12) how to code with Code Camp. He’s built and launched businesses including Seed The Change — a social venture that’s helped businesses grow their triple-bottom line, by planting over 150,000 life-changing trees in the developing world.

Bryce recently took the opportunity to join Finder (Australia’s largest comparison site) as Senior Product Manager to help people around the world make better decisions. Since joining he has been instrumental in key projects including split-testing, navigation, and templating.

Prior to joining Finder, he was CEO and co-founder of RadFrame (now a co-owner and advisor). RadFrame is a platform designed from the ground up to intelligently guide enterprise teams through new-product-development and innovation projects. Already used by 25% of the ASX 20 (Australia’s largest publicly listed companies) including two of Australia’s biggest banks, one of Australia’s largest telco’s, and global media conglomerate News Corp; the platform generates roadmaps of proprietary methods and startup tools and delivers them directly to teams as they innovate using a context-aware algorithm called ‘The Wizard.’

He product-managed the development of three different marketing-tech platforms for internal use at one of the world’s most respected marketing agencies – Ogilvy & Mather.

He’s consulted to countless startups, and eCommerce businesses on Digital Marketing strategies and business growth tools. His qualifications include a Bachelor of Business in Marketing & IT and professional certifications including certifications as an eCommerce Marketing Specialist, Analytics & Data Specialist, and Customer Value Optimization Specialist.

Bryce has built a career creating marketing strategies and software for world leading brands including:


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